Duplicate Criteria

In Mailchimp a subscriber is uniquely identified by their email address, but this is not the case in your CRM. You may have more than one constituent with the same email address. For example you may have a family email address such as TheSmiths@example.com. You may have multiple constituents that share an organisation email address such as info@example.com.

Chimpegration needs to be able to determine which constituent record should be updating which Mailchimp subscriber and vice versa. This record will then be used for all Chimpegration actions where constituent records share an email address.

As there is no requirement in your CRM for email address to be unique, but there is such a requirement in Mailchimp, these settings allow you to determine which constituent should be regarded as the main contact person for a specific email using either the primary email (where you only use this uniquely), attribute or Constituent Code.

These can settings can be overwritten in the respective modules of Chimpegration.

The following describes how they are used in these modules.